【双语财讯】跨国公司首席执行官:坚守“长期承诺”不变 持续看好中国市场


【双语财讯】跨国公司首席执行官:坚守“长期承诺”不变 持续看好中国市场

来源: 中国日报
2023-08-24 14:08 


昕诺飞首席执行官洪岸礼(Eric Rondolat)(左一)为江西新基地石狮“点睛”。(图片来源:昕诺飞)

Eyeing the growth potential of the Chinese market, Dutch multinational lighting company Signify has further expanded its investment in the country to deepen localization for a bigger market share.


"Long-term commitment to the Chinese market is part of our business strategy. We are here for the long run, and have already been here for many years," said Eric Rondolat, CEO of the Amsterdam-based company.

总部位于阿姆斯特丹的荷兰昕诺飞集团首席执行官洪岸礼(Eric Rondolat)说:“长期致力于中国市场是我们商业战略的一部分。我们已经在这里发展了很多年,还将长期扎根中国。”

The remarks came after the company announced earlier this month the inauguration of its light-emitting diode (LED) factory in Jiangxi province — its largest factory globally.


Covering an area of 200,000 square meters, the new factory is expected to produce branded LED lighting products for both China and other markets.


The factory will be fully operational by the end of this year with 192 production lines.


It will leverage global production technology, process control and intelligent logistics to manufacture advanced LED lighting sources and luminaires, including connected and ultra-efficient lighting, for both professional and consumer lighting markets, Signify said.


Excluding the Jiujiang unit, the company currently has nine production facilities in China.


It also has a research and development center in Shanghai, which is its second-largest R&D center globally.


"The new factory is an important addition to our global supply chain," Rondolat said. “


For a lighting company, localization is specifically important, as aesthetic standards and brightness requirements vary from region to region.


Designing and manufacturing LED lighting sources and luminaires locally provides higher efficiency and lower costs for the company, experts said.


To deepen its localization in the country, Signify in 2019 completed the acquisition of a 51 percent stake in Zhejiang Klite Lighting Holdings Co Ltd, a local manufacturer of high-quality, cost-efficient LED sources and luminaires.


With regards to the location of the plant in Jiujiang, Jiangxi, Klite's CEO Shen Yanwei said: "East China's Jiangxi has advantages in transportation and labor resources, making the province a great location for an LED manufacturing base."


Rondolat highlighted the "timely support" offered by the local government during construction and said: "Government officials paid visits to the construction site on weekends to check the latest progress.


"I have been involved in the country's development over the past 20 to 25 years. The local governments are always very supportive of our businesses and help us to develop our capacity quickly.That is one of China's major strengths."

“过去的20到25年里,我参与了这个国家的发展。当地政府一直非常支持我们的业务,帮助我们快速实现生产能力。 这是中国的主要优势之一。”

The State Council, the nation's Cabinet, issued a 24-measure guideline earlier this month to attract more global capital and further optimize the country's business environment for multinational corporations, with measures including ensuring equal treatment of foreign and domestic companies and supporting the rational and progressive movement of production between regions.

本月早些时候,国务院发布了《关于进一步优化外商投资环境 加大吸引外商投资力度的意见》,以吸引更多的全球资本,进一步优化我国的营商环境,24条措施包括确保外资和国内公司的平等待遇,支持地区之间合理和渐进的生产流动。

Wang Peng, associate research fellow at the Beijing Academy of Social Sciences, said, "The measures encourage MNCs to set up production bases in inland China, where there are some comparative advantages, such as resources."


Lu Dingliang, a senior partner at Beijing Jingshi Law Firm, said, "China has emphasized the importance of foreign investment quality by offering more precise support to MNCs."


Rondolat said the company will continue its investment concerning the Jiangxi plant after it turns fully operational to improve its daily operations and enhance talent cultivation.


Deeming China Signify's "another home market", Rondolat said: "Our strategy in China is long-term.We don't ignore the frictions around the world; we adapt to them. But it doesn't mean that our presence in China and our fundamental strategic decision to be in China will change."


"We also understand how we can export from China to other countries, given some of the tariffs that are in place and so on. “But this is what companies are doing. Our commitment to China has never changed."


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