2020年是全面建成小康社会，脱贫攻坚决战决胜之年，也是“十三五”规划收官之年，具有重要的里程碑意义。全国人民在以习近平同志为核心的党中央坚强领导下，砥砺奋进，开拓进取，在脱贫攻坚事业的道路上团结前行。《百名摄影师聚焦脱贫攻坚》画册通过光影艺术，直观、生动地展示了这一事业进程的珍贵历史瞬间。
作为国民品牌，海澜之家积极响应党和国家号召，一直致力于为扶贫事业添砖加瓦。2014年起，我们联合中国社会福利基金会“暖流计划”、网易共同发起“多一克温暖”公益行动，从云南鲁甸到河北赤城，从青海同仁到新疆阿勒泰，共向23个省、自治区的200余个地区的上千所学校师生捐赠数十万件定制加厚羽绒服，在寒冷的冬季，送上一份温暖。随着活动的逐步展开，我们在为孩子们提供衣服和学习用品的基础上，逐渐引入体育、音乐、绘画、摄影等主题教育课堂，打造“寒令营”，邀请孩子们走出大山，了解外面的世界。我们通过不断丰富活动形式，为偏远山区的少年儿童送去更多的关爱。
我们非常高兴能够参与“百名摄影师聚焦脱贫攻坚”项目，和主办方一道记录并展现脱贫攻坚事业的感人历程和伟大成就。未来，我们将一如既往，脚踏实地履行企业社会责任，始终以回馈、服务社会大众为己任，为国家发展和人民福祉贡献更多力量。
2020 is of great historical importance as the goal of building a better-off society in all aspects will be realized, the battle against poverty will be won and 13th Five-Year Plan (2016-20) concluded. The Chinese people, under the leadership of the Communist of Party Central Committee with comrade Xi Jinping at the core, are making painstaking efforts for the final triumph of poverty alleviation. 100 Photographers Focus on Poverty Alleviation captures many precious moments of this historic fight in vivid photos.
As a national brand, HLA, answering the call of the Party and State, has been doing what it can for poverty alleviation. Starting from 2014, our group, along with the China Social Welfare Foundation’s program “Warm Current” and NetEase, launched the charity action “Add More Warmth”, which has donated hundreds of thousands of down coats to students in more than 1,000 schools in 23 provinces and autonomous regions. Also with this program, we have provided free lectures on sports, music, painting and photography, and organized winter camps for participating students to learn more about the society. We have also organized various types of activities for children in remote mountainous areas.
We are more than happy to participate in the program of 100 Photographers Focus on Poverty Alleviation, recording and presenting the moving stories of this historic achievement. As we did before, we will continue to fulfill our social responsibility and regard what we can do for the society and the people as our duty so that we may make more contributions to the development of the country and well-being of the Chinese people.
President of HLA
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